Before we get started, the most important thing to consider is this: Do you want a video for your app? – or – Do you want an effective video for your app?
If your video doesn’t get viewers engaged, increase downloads, grow daily active users or help to quickly get your message out in the most understandable way – then any price is too much. And that’s not even considering the negative consequences of your video poorly portraying your app because you decided to do it yourself or go with the cheapest option just to get it done.
Whether you choose ProAppVideo or decide to explore other options – make sure to aim your focus at effectiveness and take a hard look at the process and background of what goes into your app’s video behind the scenes to make it a great success.
In summary – app explainer videos are not all created equal!
The number one question we get everyday is “how much does an app video cost?” If you’ve done any research you’ll find answers online from a couple hundred dollars to tens of thousands of dollars. But this gets less confusing once you realize that different companies offer varying degrees of included options, effectiveness and quality. (And some companies charge WAY more than is required because some people will just pay it – even if the quality and effectiveness is missing).
There’s a wide range of factors that go into producing explainer videos (quality, purpose, style, length, animations, complexity, time frame, audience, etc.). Remember, as cliche as it might sound (although it’s true for just about any purchase in life), you always get what you pay for.
Some people are caught off guard, when they first hear how much an effective app explainer video costs after seeing such a wide range of prices and options. But if you don’t understand the amount of time and effort that goes into producing an effective video, this can be a bit mind boggling.
* Instead of asking “how much does an app explainer video cost?”, isn’t the better question: “how much should I be spending on an effective app explainer video that will actually promote and grow my app?”
Rather than using a cheap, boilerplate video template, ProAppVideo creates custom app videos for each of our clients (specific needs are different for everyone). This means that each and every step of the video creation process gets the amount of attention it deserves.
While most professional video producers take about 8 to 12 weeks to complete a project, ProAppVideo completes each project within 4 to 6 weeks. During this timeframe, we use our proven experience to complete everything from script writing (including unlimited revisions, discussions, emails, etc.), professional voice-over recording, background music selection and licensing for commercial use, graphic design, and video animation editing (here, we spend hours laboring over each and every second of the video to make sure it’s perfect).
Hopefully you can now see there’s weeks of solid work that goes into creating a great app video with the contribution of several talented people, and this is not to mention time spent on phone calls, meetings, emails, revisions, renderings, uploads, etc.
Before deciding to go the cheapest route when creating your app explainer video or app preview video, remember that this video is most likely going to be your users’ or customers’ first impression of your brand.
* A poor video (or even a mediocre video) can have a detrimental impact on the growth of your company or app.
Video is the absolute best way to market to your audience. Spending the right amount of money upfront to get a quality video created by a company you trust, is absolutely essential and will save you lots of money, time and headaches in the long run.
At ProAppVideo, we pride ourselves at being able to create the highest quality app videos at the most affordable price. Although ProAppVideo is MUCH closer to the low end of the pricing range than the high end, each quote is custom and specific to each client’s needs.
We’ve built a reputation on quality and effectiveness. As a result, Our customers say the nicest things about us. It’s also important to point out that about 80% of our customers come back for more videos or updates.
Interested in getting a free quote for a ProAppVideo to growth hack your app marketing strategy? Get in touch and tell us about your app. We would love the opportunity to earn your business!